The Quality Enterprises brand is about more than just providing high-quality civil infrastructure services. Our brand drives our people to give their best effort every single day, and it guides the company culture we’ve worked so hard to establish. It provides a sense of purpose and meaning to each project we take on, and it helps us set a course for the future.
At Quality Enterprises, we think of our work as going well beyond paving roads, installing utilities, and building the infrastructure America depends on. For us, it’s about building a way of life for our employees and their families, while providing our clients and communities with the reliable and trustworthy services they need. When we put the Quality Enterprises logo on our equipment, we take pride in knowing that we’re putting our best foot forward.
We partnered with BuildWitt to help us rebrand Quality Enterprises. To help us take the next step in our branding efforts, we asked ourselves how our values define not just QE, but also us as individuals. There is nothing more important to Quality than helping our people live their best lives.
We truly think of our employees as family members, and we take strides to remind them of this every day. With Quality Enterprises, our people are more than just a job title and an employee number — they’re valued members of our team, and our relationships and bonds are much deeper than just a shared workplace.
Throughout our history as a company, we’ve always adapted to every opportunity available to us. As our ownership transitions from the second generation of the Murrell family to the third, we felt the time was right to create new branding that reflects our aggressive expansion plans.
As we worked through this branding process, we aimed to maintain the strong reputation and history of QE while modernizing it for future growth. That’s why we kept some of the core elements of our old logo intact, like the bold typeface and the blue coloring. Still, we feel like our new logo presents a fresh, clear vision of Quality’s future, and the two letters fitting together reflects our united and collaborative nature.
Of course, branding is about more than just a logo, which is why you’re reading this blog post on our new website. Branding is part of a larger effort that includes the daily interactions we have with our clients, as well as how we treat our people at QE. We feel that our new website successfully incorporates those aspects of our identity, presenting a brand that’s ready for whatever comes next.
We’re still the same company you’ve known for years. But now, we’ve invested the same level of thought and care into our branding as every one of our team members brings to each job site on a daily basis. Quality Enterprises is ready to help you build the infrastructure of the future.